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About Us

Our History

Established in June 2003, sprung from the desire to make online fashion shopping just as exciting and inspiring as a shopping spree through town. The founders of are an experienced team made up of a number of avid internet and fashion enthusiasts. To fulfill a need for good quality, on-trend clothing at affordable prices, and today it is one of China's largest clothing brands for women.

Our Website offers the online customer unlimited access to the hottest looks each season from over 300 of the world's leading designer fashion. We offer only the best products to our customers and each item on the website is selected by our design team according to the fashion trends. allows you to choose from a wide range of daily clothing, evening or wedding gowns, accessories, gifts, bags and even supplies for pets.

Our Value

At the heart of our business, our core values stand for everything we do.

  • • Be the best
  • • Lead, not follow
  • • Exceed expectations
  • • Smart and stylish
  • • Service starts with yourself

Our Mission

We are more than just pioneers; we are a group of individuals with a shared goal of excellence, innovation and integrity underpinning all we do. Thanks to an enviable pool of talented people, we have evolved to become the China’s premier online retailer and fashion destination. We aim to exceed customer expectations at every stage of the shopping process ­ through our worldwide express delivery, luxurious packaging, and unparalleled customer service.

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